Steptember
#Stelfie campaign
Strategy | Creative | Digital | Social
Steptember is a global fundraising event encouraging people to take 10,000 steps a day during September to raise funds for Cerebral Palsy. But three years ago, few New Zealanders had heard of Steptember. That’s when we embarked on a mission to make the brand a household name and raise $1 million by 2020.
The #stelfie proved to be a beautifully simple, highly effective idea, demonstrating that with the perfect mix of smarts, people and heart-felt passion we can build a much larger conversation throughout the country.
Joseph Parker, Maria Falau, Suzy Cato, Dom Harvey, Ben Boyce, Simone Anderson, Shavaughn Ruakere and Tiki Tane jumped onboard promoting the event in an effortless, authentic way.
Steptember
#Stelfie campaign
Strategy | Creative | Digital | Social
Steptember is a global fundraising event encouraging people to take 10,000 steps a day during September to raise funds for Cerebral Palsy. But three years ago, few New Zealanders had heard of Steptember. That’s when we embarked on a mission to make the brand a household name and raise $1 million by 2020.
The #stelfie proved to be a beautifully simple, highly effective idea, demonstrating that with the perfect mix of smarts, people and heart-felt passion we can build a much larger conversation throughout the country.
Joseph Parker, Maria Falau, Suzy Cato, Dom Harvey, Ben Boyce, Simone Anderson, Shavaughn Ruakere and Tiki Tane jumped onboard promoting the event in an effortless, authentic way.