With the same old voices from both left and right dominating radio shows, TODAY is on a mission to bring a more balanced, forward-looking, positive approach to talk radio. Our ambition? To redefine news and become the nation’s go-to news platform, prompting listeners to join the conversation with a more balanced point of view. We created a strong visual identity with a powerful campaign that promotes both the station’s impressive line-up of journalists and hosts, as well as amplifying the positioning, news that moves us forward. Will this be the brand that knocks Newstalk ZB from its number one spot? Only time will tell.