Research suggests feeling ‘average’ has become the new norm for a huge proportion of the country. The pace of modern life contributes to all sorts of health issues, amplified by the ongoing effects of COVID-19. We created a new campaign to hold-up a mirror up to daily life and demonstrate we understand the stresses many of us are under. And then offers help. Developed during lockdown, the campaign breaks category by using an engaging, animated style to tell positive and insightful problem / solution stories. All while building the brand and sales.