Phoric is the brainchild of university graduates Holly Sutich and Bradley Hagan. After personally experiencing how students struggle through exams by consuming countless sugar and chemical-laden energy drinks, the pair saw an opportunity to make a change for the better. So they created an all-natural, no-sugar, energy drink. We ensured the brand was the new name on customers lips by suggesting that the mass market players were past their use-by-dates. A new generation drink, by the new generation for the new generation.