One NZ
Brand campaign
Strategy | Creative | Design | Film | Photography | Production
A high stakes, edge-of-your-seat live experience, to promote a one million dollar donation that would support the ongoing rebuild of the cyclone-devasted Hawkes Bay. Local Hawkes Bay legend Israel Dagg and superstar Ruahei Demant join forces with a team of well-known sports stars to train and bring the investment home. Ruahei starts on halfway as the campaign moves into gear and the country texts her closer to the posts. One kick. One worthy cause. One million dollars on the line.
One NZ
Brand campaign
Strategy | Creative | Design | Film | Photography | Production
A high stakes, edge-of-your-seat live experience, to promote a one million dollar donation that would support the ongoing rebuild of the cyclone-devasted Hawkes Bay. Local Hawkes Bay legend Israel Dagg and superstar Ruahei Demant join forces with a team of well-known sports stars to train and bring the investment home. Ruahei starts on halfway as the campaign moves into gear and the country texts her closer to the posts. One kick. One worthy cause. One million dollars on the line.